Human nature is something that along with the environmental and genetic factors causes people to behave in a certain way. Psychologists studied human behavior that bring a revolution in understanding what triggers these emotions. The ones who took most advantage of such human moods are marketers. The adapted this science to selling techniques. Since the study began in 1870, many of the tactics used in early 20th century are still in practice of marketers, however some new factors like sound, visuals, and colors have been added in the newest branch of psychology.
Following are the ways in which psychology of web design and logo design Texas is used to trigger the emotional needs of customers.
Psychology of colors:
Since early marketing was in black and white whether TV ads or prints ads, it was not considered as much important factor as now. With the advent of colors in the marketing, everyone including customers and sellers both learnt about what colors suit best for which niche. Plus, there is a huge research available for emotional pull of colors in this age too. Marketers need to give a deep thought to the selection of colors when it comes to deliver a message to the target audience.
Psychology of words and visuals:
Another emotional factor is the use of words and visuals that appeal audience in one simple glance. The one word that grabs the attention of potential customer is “chaos.” The success of that chaotic state depends on the hard work of people that is done to achieve a common goal. A professional designer is very well familiar with the ways of impacting a human’s certain emotions with the appropriate use of visuals and words.
There are 32% of the marketers on average who use humor in their advertising. Not only that targets a very large range of audience but also make the viewers/readers remember these brands’ names as humor triggers amusement. The goal of such marketing is to get readers to share and spread the brand to show that the company has a great sense of humor.
Psychology of placement:
Marketers have always been concerned with the placement of visuals and texts. When a web design is developed, a marketer knows the weight of certain elements based upon their size and where they are placed on the page. This weight draws the viewers’ eye balls to the goal. If the element doesn’t have potential to drive viewers’ attention to the real message that asks for a purchase then the struggle goes ineffective.
Most of the times, marketers use some smart ways or force eye tracking by putting page arrows or CTA buttons in a prominent place with white spacing around them.
Since you may have learned that colors, visuals, and words all have their psychological impact in marketing. When a marketer plans his advertising, he uses all these factors into account and make use of their best possible combination for maximum results.
Human nature causes people to react in a certain way. The psychology of web design and logo design Texas helps to meet the needs of customers.